Q1. Determine the market segmentation variables in evidence in Intrepid's travel offerings.
The first stage of the target marketing method is market segmentation marketplace segments means subgroups in the total industry that are comparatively similar in terms of certain features.
And segmentation variables will be characteristics that clients have in common and that may be closely relevant to their purchasing behavior.
Foundation on Intrepid Travel's viewpoint has always been to pay attention to offering travels and travel around experiences that are 'off the beaten track'. It is not amazing that has constantly naturally drawn adventurous youngsters travellers. As well as the evidence in below:
Firstly, their travels will often head to places that more traditional popular operators avoid visit. Second of all, their recommended accommodation is also likely to incorporate guesthouses and home stays in towns. In the different hands, this benefit regional communities as well as offer travelers the chance to get more 'real' ethnic experiences inside their chosen spots.
Q2. Just how can Intrepid position itself to overcome the overall perception it is primarily 'youth oriented'?
Inprepid have a general perception that just focus on junior travelers industry. In fact , they have many clients inside their forties, fifties and 60s, thus, they want more new element towards the product.
For instance , they may bring in a range of more 'comfortable' tour deals, which they call 'adventure travel and leisure with a soft landing' to draw other groups of travellers.
As well, they may present tour plans specifically focused on target marketplaces such as people or gay/lesbian travellers. Carbon-offset trips have also been introduced, with an emphasis on minimizing almost all transport, lodging and spend emissions. Virtually any assessed emissions on these kinds of trips happen to be offset by way of Intrepid's getting carbon credit.
For example , if the carbon-offset trip is assessed as giving out 1 . 3KG of co2 per voyager, Intrepid...